Max Energy Always
Energise young dreamers by electrifying their runs with a music-led global brand campaign.
And launch the best-selling Cloudmonster 2.
Partnering with Jayda G and neuroscientists at Kinda Studios, we created a scientifically-backed running track (my explainer article is here). Then joined NTS Radio for a series of high-octane mixes with Yaeji plus run-rave events alongside our global OOH campaign.
NTS PARTNERSHIP
Our science-backed mix series brought NTS into a rich cultural space for 20-35s.
Working with South Korean DJ Yaeji we hosted Energy Theory – with tracks selected based on properties neuroscientists from Kinda Studios picked for optimum runs.
Kinda Studios explained the science behind the track on organic social.
Cutdowns on paid revealed the new Cloudmonster 2.
LESS BACK-TO-BACK.
MORE SHOULDER TO SHOULDER.
Aspirational and energetic, our statement-led OOHs continued the theme of our Run Together campaign from Tokyo to Boston and Berlin.
An exit-via-running idea, doubling up as an important and aspirational brand voice articulation.
ENERGY NIGHTS WERE ROLLED OUT FROM SAO PAULO TO SEOUL
Our idea of ‘Energy Nights’ (nighttime runs and post-run raves) tied run communities to On in massivley successful events worldwide. With well-picked DJs and well-curated post-run experiences, plus marathon OOH hijacks to promote them.
Promo vid from Sao Paolo on the left. Seoul event on the right. Berlin below.